Doctors seek effective approaches to persuade parents to vaccinate

April 22, 2019  Modern Healthcare

immunization rates

An ongoing series of measles outbreaks that have infected more than 460 people across 19 states since January has renewed concerns about exactly how and where parents are receiving their information about the safety and efficacy of vaccines.

The recent focus has targeted the spread of misinformation online, prompting lawmakers and medical leaders to call on tech giants Amazon, Facebook, Google, Pinterest, Twitter and YouTube to prohibit the dissemination of false claims about vaccines on their platforms.

Whatever role the internet has played in raising concerns about vaccines, evidence seems to indicate parents have declining confidence in vaccines and the government entities that validate their safety.

Experts say such trends highlight the increased importance of clinicians in persuading parents to immunize their children. To read the full article, please click here.